NJ Biz Article – Feb. 24. 2014

Shedding new light on growing business

RLE in position to be out in front of LED trend



There are a few tried-and-true ways to grow your business:

  • Keep up with latest trends;
  • Embrace technology;
  • Discover new markets.

RLE Industries of Fairfield discovered one more: Be willing to sell the company.


The company did just that in 2000, selling it to investment banker Scott Koenig. The infusion of cash enabled RLE to transform itself in time for the green energy wave.


RLE, which designs, manufactures and installs lighting fixtures, is now a $6 million-a-year business that hopes to grow to $10 million in revenues in the next five years with the growth of LED — a movement the com- pany has been out in front of.


Of course, this was all part of the plan when Koenig bought the company from COO Louis Bani and CFO Morris Ashkenazy, with the understanding both would stay on in their roles.


“I see a lot of growth opportunity and ways the company can advance and be a bigger part of the industry,” Bani said.

Koenig, the CEO, agrees. “The good thing about lighting is it’s always the low-hanging fruit. It’s always giving you the best payback,” he said.


RLE does design and installation work for clients in the tri-state area and sells lighting fixtures throughout the U.S. And while LED is still a small part of the company’s revenue, it is the fastest growing area. Koenig said LED could be 40 percent of the company’s revenue this year and could hit 60 percent by 2016.


Switching from fluorescent tubes to LED fixtures, he said, is a no-brainer.


“(Companies) are always in- terested in making sure they in- clude the lighting component in their entire energy solution be- cause it makes it more justifiable to move ahead with their invest- ment,” he said.


Koenig said the company is thriving by putting LED light fix- tures in supermarkets, commer- cial buildings and schools — or anywhere businesses want to save money on their lighting.


He said for a hungry energy- user such as a supermarket — which may need to keep the lights on 24/7 — the roughly $60,000 up- front capital investment to convert a store to LEDs can be made back in a few years through lower ener- gy bills and rebate programs utili- ties offer to promote conservation. “(Companies can) see a 50 percent reduction in electric- ity for the same amount of light,” Koenig said. “What we are selling is payback — your electric bill is actually coming down.”


And plenty of big businesses are buying. Koenig said RLE’s customers include ShopRite and Whole Foods, as well as school systems throughout New Jersey, New York and Connecticut.


And while Koenig loves big clients, RLE is eager to work with small companies, too.


“The big guys are less inclined to pay attention to a 100-fixture order, but we will.”


Koenig said being a manufacturer and an installer, which is not typical, is another advantage for the company. It helps put RLE ahead of the competition — a competition Koenig said is growing because of LED.


“When a new technology comes in, you have to establish your beachhead and come up with new products, either before everyone else does or at least in step with everybody else,” he said. “So it’s exciting, and the trick is to stay on top of the changes that are taking place.”


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On Twitter: @bethfitzgerald8

LED Tubes

RLE’s LED 18w tubes are currently being used on the market for conventional fluorescent T8 tubes.

Available in clear lens.

They are well suited for retail and commercial lighting and are widely used in shopping malls supermarkets, offices, restaurants and in other public and professional environments.

LED diodes using closed structure, to avoid dust and oil pollution. Integrated Driver.


Standard 4000K. 1900 Lumens.


  • >0.95
  • CRI: >80
  • LIFESPAN: >50000h


  • All units bear UL label
  • DLC Approved
  • 5 Year Warranty



Cut Sheet

LED Downlights – DLLED

The RLE 6″ and 8″ DLLED Downlights are suitable for 100-277 V input with fire-rated junction box, delivering high lumens of exeptional 80+ CRI, and greater than 50,000 hours lifetime. Featured at NYC’s 50th and 8th Avenue subway entrance.

Easy conversion method and installation can be performed from below the ceiling with out removing existing fixture.

Ideal applications included office spaces, retail stores, education, government, healthcare, hospitality and others.


The reflector is made of metal material and with surface oxidized, which effectively enhances the lumen output ration.


3000K, 3500K, 4000K, 5000K


  • The external driver ensures steady performance and long lifespan
  • Driver efficiency>87%
  • 0-10V Dimming Optional
  • Driver Input: AC100-277 V 50/60Hz
  • Driver Output: DC36V


  • UL Listed for Damp Location
  • Energy Star rated
  • 5 Year LED Warranty






















Cut Sheet

Product Warranty


Warranty Policy


RLE Industries warrants to the original purchaser (the “purchaser”) only, that the product that is the subject of this sale, (a) conforms to the manufacturers published specifications and (b) is free from defects in materials and workmanship.

The standard warranty terms and conditions for RLE Industries PRODUCT replacement are listed below.

DLC certified products registered by the manufacturer of record on the DLC listings are to be free from manufacturer defects or defects on workmanship for a period of five years under the DLC guidelines (subject to change) unless agreed to in writing on a Commercial Invoice.



For warranty service evaluation a Return Materials Authorization number must be obtained by calling RLE Industries service department. Packages returning without the RMA# printed clearly on the outside carton or documentation may be refused. Warranty service requiring the return of any product to RLE Industries, the product must be returned to RLE Industries in its original shipping container, or an equivalent container that properly provides a high depth of cushioning and protection from rough shipping conditions. Under no circumstances will RLE Industries honor any warranty service on damage deemed to have been caused by the shipping company by insurance agent or official.

Purchaser will notify RLE Industries and Freight Company if the product arrives damaged. “Purchaser agrees to hold RLE Industries harmless in the case of shipping damage and will assist RLE Industries in the Insurance Claims process. Parts replaced under warranty shall become the property of RLE Industries, and must be returned to RLE Industries, to a facility designated by RLE Industries. RLE Industries will issue a credit when the defected parts are received and they are evaluated and determine to have failed under warranty conditions.

RLE Industries agrees to replace and/or repair any defected parts during the warranty period free of charge. Labor for warranty service will be at RLE Industries facility or as mutually agreed in writing for the specific claim. The purchaser will be solely responsible for all shipping to RLE Industries and/or customs (if applicable) associated with warranty returns and service. If the return is declared to be a warranty repair by RLE Industries OR ITS AFFILATE MANUFACTURES AT ITS OWN DISCRETION., RLE Industries OR ITS AFFILITES will return the repaired product to the purchaser using normal ground or economy shipping at no cost to the purchaser. If the purchaser so desires the product to be returned from RLE OR ITS AFFILITES in an expedited fashion the difference between economy freight and the desired expedited service will be the sole responsibility of the purchaser. RLE Industries will insist that the returned product be insured for the total value of the product unless a hold harmless waiver is signed and submitted to RLE Industries prior to shipping. Insurance costs will be the responsibility of the purchaser.

Should any on-site warranty service be required; standard daily technician rates, and travel costs for RLE Industries to perform warranty service shall be the sole responsibility of the purchaser.


This non-transferable warranty applies only to the original Purchaser in the country of Purchase. RLE Industries does not authorize anyone to make a warranty of any kind on its behalf and Purchaser should not rely on anyone making such statements. THIS warranty is limited to the repairing and replacing, without charge, the Equipment, which proves to be defective under warranty. RLE Industries is the sole and final determining authority of warranty validity.

Warranty terms and conditions subject to change without notice.

Terms & Conditions of Sales


Prior credit application approval and net is due (30) thirty days upon received material.


Prices are subject to change without notice and supersede all previous prices shown. In the event of a price increase, all orders on hand will be filled at the lower price provided such orders are released for shipment within the (15) fifteen day grace period. The order will be billed at prices in effect at the time of shipment. Special quoted orders which cannot be released for shipment within the (15) fifteen day grace period will be subject to an increase as other items in our line are increased. Minimum order is $250.00 net. Prices include units’ wired complete, but less lamps.


Orders entered on a hold for release basis will not be accepted unless they contain an approximate release date. Production and procurement of components not normally stocked will be withheld until a firm release date is given.


Written quotations are authorized for a period of (30) thirty days. Unless otherwise indicated, RLE Industries reserves the right to withdraw any quote prior to its formal acceptance. All quotes on equals are subject to approval after submittal of cuts. We cannot guarantee approval. Quotations are based on complete shipments at one time or in truckload quantities unless otherwise stated in writing on our quotation. Acceptance of orders can only be made at the home office in Fairfield.


No order can be cancelled without written consent or without payment for work performed. If an order is cancelled after shipment or if delivery is refused at destination, all warehousing, delivery and return costs will be charged to the customer.


RLE will acknowledge all orders within 24 hours of receipt, including an estimated ship date for the order. RLE will do our best to meet or exceed estimated ship dates. However, RLE cannot be held financially responsible for missed ship dates, as reasons for order delays are usually out of our control.


Fixture dimensions are subject to change without notice. Consult factory for verification.


All units are priced F.O.B. factory, full freight allowed on orders of $3,000.00 or more for release on one shipment to one destination. Freight allowance for states West of Ohio & South of North Carolina is $2,500.00. Freight allowance west of the Mississippi River must be approved in advance by our factory. Routing is at the discretion of the factory. We will ship in the manner selected by the customer if the customer will assume any additional transportation charges.


All our material is regularly inspected by the transportation authorities who assume responsibility for both apparent and concealed damage by improper handling. Title passes to the purchaser upon delivery by us to the carrier and all claims for damage and shortages in transit shall be made by purchaser with delivering carrier.


RLE will not be responsible 15 days after delivery.
Customer is responsible for inspecting materials upon arrival.


All return goods must be accompanied by a Return Goods Authorization from the factory. Return goods authorization must be made within (3) three months of original date of shipment. Only claims for stocking items are accepted for return and material must be shipped to the location designated by the factory and shipped prepaid. Expenses for freight both ways and a minimum service charge of 30% of sale value will be charged on all goods to partly defray the costs of handling, packaging and placing the product in a saleable condition. Authorization will not be granted when value of all items to be returned is less than $50.00.


All fixture bodies and wiring components are guaranteed for a period of (1) one year from defects under normal and proper use.
This guarantee is applicable only to the replacement of a defective fixture or components with positively no labor allowance unless specifically authorized in writing by the factory before such work is begun.
All fluorescent ballast and LED boards and drivers are warranted by the manufacturer for 5 years-materials only.


Our ballast guarantee is the same as that of the ballast manufacturer. Claims for defective ballasts found to be made under warranty are to be made directly to the ballast manufacturer through their local ballast service center or the field representative. Labor charges for replacement of defective ballasts will not be accepted by RLE Industries and must be authorized by the ballast manufacturer.

Parking Garage Luminaire – CVALED48

The Surface Mount CVALED48 is designed specifically for parking garage applications and is available in 48W LED, operates on 120-277V technology, and offers an unprecedented lamp life.

This fixture is vandal-resistant and mounts on wall or ceiling. It is designed to provide long life and high reliability in environments where an extra level of protection and security is required. The housing can be mounted directly over a standard 4″ outlet box or surface wired through ½” conduit. Suitable for wet locations, these lights are typically mounted 8-14 feet high.


Durable die-cast aluminum with ½” threaded conduit entries for surface wiring. A continuous one-piece gasket ensures a weather tight seal


Clear Prismatic polycarbonate diffuser with UV inhibitors


Dark bronze powder paint finish is standard*


  • Uses up to 88% less energy when compared to the HID equivalent
  • Instant on/off operation
  • Resistant to shock and vibration
  • Surge protection
  • Unique optical design 5700K color temperature
  • Produces no UV radiation
  • Contains no mercury


  • Suitable for wet location
  • Made in U.S.A.
  • ARRA and BAA compliant
  • UL listed
  • 5 year warranty


New RLE Website

Welcome to the new RLE website. We have worked hard to create a site that works for our customers and our representatives alike. We hope you like the look and the ease of use of the new site and look forward to your feedback.

Soft Surface Designer Series – CPXNLED

The CPXNLED is available in 1×4, and 1.5 x 4 sizes in 2 and 4 lamp configurations, T8 and T5.

One-piece seamless cast acrylic diffuser provides uniform light diffusion with minimal brightness and contrast. Diffuser snaps in and out for easy maintenance. Unique floating diffuser design hinges from either side with no visible hardware. Designed for surface or pendant mount.


Die-formed heavy gauge steel housing welded into one piece for maximum strength.


  • Energy saving electronic ballasts comply with Federal Energy Efficiency standards.
  • Ballasts are <10% THD and include 5 year manufacturer’s warranty.
  • Ballasts operate on 120V-277V (UNV) unless specified otherwise.


Premium powder coat baked white enamel paint used on all reflecting interior surfaces.


  • All units bear UL label
  • Suitable for damp location
  • Made in U.S.A.
  • ARRA and BAA compliant



















Cut Sheet

Soft Surface Designer Series – CPX

The CPX is available in 1×2, 1×4, 2×2, 2×4 sizes, in 2, 4 and 6 lamp configurations, T5, T8 and BIAX.

One piece seamless cast acrylic diffuser provides uniform light diffusion with minimal brightness and contrast. Diffuser hinges from either side with no visible hardware. Matte black housing finish further disguises the shallow depth of the fixture. All white housing is available as an option. Designed for individual, surface, or pendant mount.


Die-formed heavy gauge steel housing welded into one piece for maximum strength.


  • Energy-saving electronic ballasts comply with Federal Energy Efficiency standards
  • Ballasts are <10% THD and include 5 year manufacturer’s warranty
  • Ballasts operate on 120V-277V (UNV) unless otherwise specified


Premium coat baked white enamel paint used on all reflecting interior surfaces. Matte black baked enamel on all exterior surfaces.


  • All units bear UL label
  • Made in U.S.A.
  • Suitable for damp location
  • ARRA and BAA compliant
























Cut Sheet


Available in Pendant

The OS4 is a robust open square design utilizing parallel rows of LED boards to illuminate a highly reflective interior creating a smooth and elegant indirect/direct light source. For direct lighting, low profile LED drivers are mounted in the center of the housing 2” in from the sides with little or no visibility from the floor. Remote drivers can be specified for applications with low ceiling mounts and for projects requiring an indirect, uplight component.

Utilizing Philips LED boards in multiple color temperatures and drivers dimmable down to just 1%, the OS4 provides high quality, even lighting from a unique light source.